Australian car wash and detailing company Schmicko boosts revenue by 15% in just six months of using Bigin.

The company

Growing up, we all have dreams. Some of us envision a successful career, a beautiful home, or owning a sleek car. For David Bui, it was more so the latter; he had always imagined the day he would earn his big promotion and reward himself with a new car. And when that moment came, he cherished his prized possession by washing it regularly and ensuring every inch sparkled.

But as time passed and life got busier, maintaining his car started slipping down on his list of priorities. He noticed a similar pattern—many car owners, despite their best intentions, struggle to keep their vehicles in pristine condition. This sparked an idea: What if there was an easier way for people to maintain their cars without the hassle of doing it themselves?

Determined to bridge this gap, David launched Schmicko in 2018, and Australian-based car wash and detailing service designed to bring professional grade cleaning to both residential and commercial customers. The name Schmicko comes from Aussie slang meaning "nice and clean".

The challenge

Like any startup, Schmicko faced its fair share of challenges: tight budgets, inconsistent revenue, and the need to maximize every dollar spent. David knew that to scale his business, he needed the right tools to manage his incoming leads efficiently. After exploring big names like Salesforce and HubSpot, he quickly realized that these platforms were too large, complex, and packed with features that he didn't need for his operations.

That's when he discovered Bigin after discussing with friends who had similar startups. David favored Bigin because it was ready to use right out of the box and offered the perfect balance of functionality and affordability.

The solution

David made the decision to go with Bigin as their CRM within a week. On a typical day, leads reach out via email or phone with inquiries that their team quickly addresses. They've set up three pipelines: Feedback, Commercial & Residential clients, and Sales, with 80% of their focus on the sales pipeline. To streamline communication, they integrated their email with Bigin and started using templates to respond more efficiently to common questions and eliminate the need to type the same responses repeatedly. For calls, they added a Zoom integration, which meant no more switching between apps—every call was logged under its related deal in Bigin.

Automation plays a key role in staying on top of leads. When a new lead lands in the sales pipeline, the closing date gets set via a workflow, and an email to the relevant deal owner gets triggered, which saves the team the hassle of checking incoming leads manually.

Schmicko also uses third-party applications via Bigin's API to handle invoices and lead generation through a form builder tool.

For David, staying connected to business operations while on the move was crucial. With Bigin's mobile app, he can track updates in real time.

Benefits and ROI

With Bigin in place, Schmicko saw a 15% increase in revenue within six months, a testament to how the right CRM can drive growth. The shared pipeline played a major role in boosting productivity, as team members had complete visibility into ongoing deals, which reduced the duplication of work and data.

Looking forward