• About
  • Limitations
  • Features
  • Comparison
  • Reviews

Bigin: The ideal CRM,
built and priced for small businesses

On the other hand, Bigin is designed with the needs of small and growing businesses in mind, catering to their budgetary constraints by providing cost-effective plans starting from $7 per user per month. Bigin's focus on simplicity and usability ensures that businesses can quickly adopt and utilize the platform to achieve improved productivity and growth. Additionally, Bigin offers built-in telephony capabilities for calling customers, built-in forms that enable easy data collection and lead generation, and workflow automation capabilities that help reduce manual work.

Bigin as a relationship tracking spreadsheet
Watch Overview Video

Insightly's major limitations

Limited customization

Insightly's customization options are limited, particularly when it comes to customizing fields to fit specific business needs. Bigin offers personalized pipeline views, stages, module names, and fields to match your specific business needs.

No built-in telephony

With Bigin, you can make, receive, and record phone calls without shuffling between apps, resulting in a seamless CRM experience. Insightly lacks this crucial feature.

Products module

Bigin's comprehensive products module caters to both goods and services, enabling businesses to manage sales and purchases efficiently and empowering sales and purchasing departments to collaborate seamlessly. Conversely, Insightly doesn't feature a robust Products module.

Steep learning curve

A CRM for small businesses should be easy to use, but Insightly requires lots of time and effort to understand and utilize its features fully, and proves to be difficult for users. Bigin stands out with its user-friendly UI.

Poor customer support

According to review sites, users have reported challenges with Insightly's customer support, citing delayed response times and difficulties in resolving issues satisfactorily—whereas Bigin offers free as well as paid support via email, in-app chat, and phone.

SAML

SAML integrations ensure a seamless authentication process, improve user experience, and strengthen data protection. Bigin offers a SAML integration, giving users enhanced security and single sign-on convenience. This feature is not available in Insightly.

Stage transition rules

Unlike Insightly, Bigin offers the advantage of stage transition rules, a feature that enables users to visualize and manage deals as they progress through various stages. This feature is particularly valuable for cultivating a comprehensive understanding of the sales pipeline, which in turn leads to increased efficiency and improved sales management overall.

hubspot bigin alert

Here are some of the features that Bigin offers:

Multiple pipelines
  • Multiple pipelines
  • Workflow automation
  • Multiple currencies
  • Multi-channel communication
  • Integration with third-party apps
  • Enterprise-grade security
  • Fully Mobile
  • Ready-Made Templates
 
Multiple pipeline Multiple pipeline
spreadsheets automation workflows in Bigin spreadsheets automation workflows in Bigin
spreadsheets automation workflows in Bigin
omnichannel in Bigin omnichannel in Bigin
Grade security
fully-mobile in Bigin fully-mobile in Bigin

Insightly vs. Bigin

  • Features
  • BiginFreeUS$ 0/user/month/
    billed yearly
  • InsightlyFree   (up to 2 users)US$ 0/user/month/
    billed yearly
  • BiginExpressUS$ 7/user/month/
    billed yearly
  • BiginPremierUS$ 12/user/month/
    billed yearly
  • InsightlyPlusUS$ 29/user/month/
    billed yearly
  • Features
  • Full-fledged pipeline management
  • Connected Records
    (When a record reaches the desired stage in one team pipeline, you can create a record automatically in another team pipeline that captures the next set of business activities.)
  • Contact management
  • Deal management
  • Email integration
  • Email templates and insights
  • Free Gmail add-on
  • Google Workspace and Microsoft 365 integrations
  • Built-in telephony
  • Telephony marketplace
  • Free invoicing
  • Built-in forms
  • Workflow automation
  • Meetings
    (Zoho Meeting, Zoom, Microsoft Teams)
  • Activity management
    (calls, events, and tasks)
  • Customization
    (Fields, tags, views, and filters)
  • Built-in dashboards
  • Customizable user profiles and roles
  • Stage transition rules
  • Multi-currency
  • Developer tools
    (API)
  • App marketplace
  • Mobile apps
    (iOS, Android, iPadOS)
  • macOS app

  • BiginFreeUS$ 0/user/month/billed yearly
  • InsightlyFree   (up to 2 users)US$ 0/user/month/
    billed yearly
  • Only two custom fields
  • 5,000 credits/day/org
  • BiginExpressUS$ 7/user/month/
    billed yearly
  • One to 50,000 credits + (Number of user licenses * 250)
  • BiginPremierUS$ 12/user/month/
    billed yearly
  • InsightlyPlusUS$ 29/user/month/
    billed yearly
  • One to 50,000 credits + (Number of user licenses * 250)

All you need to take your business to the next level

Bigin is the right choice for your small business and is trusted by over 30,000+ small businesses globally. We want to help you scale up your business and achieve consistent growth. And in the future, if your business needs more than what Bigin can offer, you can always switch to Zoho CRM or Zoho CRM Plus. We're here to help you at every milestone your business reaches.

Loved by 30,000+ customers

I had been searching for an affordable, user-friendly CRM for our tech startup business, Kiteline Health. Following a lot of research, trials, and demonstrations, we decided that Bigin was the most complete package and signed up. We are delighted with our choice and would recommend it to any small/startup/medium-sized business looking for a small cost with maximum efficiency.

For a Solopreneur like me Bigin was a dream come true! I have tried Pipedrive, Close and other CRM’s but couldn’t justify the expense, and the free tiers of other products simply lacked the features that truly made them useful. But then came along Bigin! Everything I need, and affordable. Thank you so much Zoho for making a product that helps solo operations and small businesses!

Personally, I find that Bigin stands out with its low cost and ease of use without neglecting the main functionalities a CRM needs (Kanban board, list of contacts, dashboard for advancement, etc.). We tried other CRMs and it was expensive, since there was just too much stuff we didn't use. So now we pay only for what we need.

Emma CrutchleyCustomer Success Manager, Kiteline Health
Adam WhittakerOwner, Mixed By Adam
Jérôme LortieDigital Growth , Hot Poc
123
/ 3

Expert reviews and ratings

  • Rating Platform
  • Insightly
  • Bigin
  • 4/5

  • 4.6/5

  • 4.2/5

  • 4.6/5

  • 3.2/5

  • 4.8/5

  • 4.7/5

  • 4.8/5

  • 4.0/5

  • 4.8/5

  • 3.5/5

  • 4.0/5

*The names and logos for Zoho are trademarks of Zoho Corp. All other trademarks, brand names, or product names belong to their respective holders. Comparison information as of 4.01.2024