What is business automation? How will it revolutionize the way you run your business?

Business automation involves the adoption of technology to automate repetitive tasks. Using automation, you can easily perform time-sensitive and high-volume tasks which require a high degree of accuracy.

Business automation is often regarded as something exclusively implemented in large-scale businesses. As a small business owner, you might be reluctant to embrace automation, because incorporating it into your business seems like a daunting task. This reluctance can stem from a plethora of reasons, including the inability to bear additional expenses, a need for specialized training, and even a general lack of awareness. All these concerns are completely justified!

However, you cannot deny the fact that automation is the future, and as we all know, there's no point in delaying the inevitable! At the same time, we understand that undertaking something without fully understanding it will backfire. So here are some reasons to convince you that automation is the way forward.

Scale the heights of customer satisfaction  

Every customer is a king and they deserve to be treated like one! By automating certain customer-oriented tasks, you can ensure that every customer interaction is seamless and fruitful. 

Imagine you own a small business which sells handmade soaps. As an up-and-coming business, establishing a personal connection with your clientele is vital, but can prove to be tedious at times. The solution? Set up email workflows and automatically send time-sensitive and recurring emails.

Using Bigin's intelligent workflows, you can set up actions which are executed automatically when a trigger satisfies a specified condition.

Using workflows, you can send out welcome emails every time a new customer is added, you can also set up workflows to send emails to existing customers reminding them to restock, thanking them for their patronage, and even wishing them well on their birthday.

Bigin's Email-in feature automatically converts the emails you receive from your customers into records in the relevant pipeline. For example, if a customer sends an email to your support team inquiring about the ingredients in a particular soap, it will instantly get captured in the support pipeline and your team can start working on their response.

When it comes to nurturing a good relationship with your customer, even small things like prompt follow-up emails can go a long way. Automation enables you to maintain a good rapport with your customers with minimal effort.

Wield the key to unlock peak productivity 

With automation you can complete repetitive (but important!) tasks with minimal human intervention.

For example, you can use Bigin's easy no-code webforms to automate tasks like recording the data of prospects who fill out the form on your website; whenever a prospect enters their information into the embedded webform, a new contact will be automatically added.

By setting the addition of a new contact as a trigger, you can initiate a workflow that sends them an email with a company brochure, thus familiarizing them with your company and the range of soaps and other products available for sale.

Finding it hard to keep track of the conversations you have with your suppliers? Constantly misplacing important customer requests and orders shared over the phone? Well, Bigin's built-in telephony automatically logs every call, along with relevant context and notes, ensuring that no call or detail gets overlooked. 

By automating such tasks, you will not only free up a considerable amount of time which can be dedicated to pursuing activities aimed at generating revenue, but also maintain a superior standard in data capture and security by eliminating human error. 

Don't squash you employees' drive, allow them to thrive 

By automating mundane tasks, you're enabling your employees to concentrate on activities that necessitate human judgment and effort. Let marketers promote your products, let sales people woo your customers, and let accountants handle audits and bookkeeping. Don't tie them down with monotonous paperwork!

Bigin's workflows, built-in telephony and other functionalities which enable automation take care of the humdrum work and thus allowing your employees to concentrate on more stimulating and productive tasks. Remember that the main aim behind automation is not to replace your employees, but to enhance their working capabilities.

Automation has helped in streamlining and revamping thousands of businesses all over the world. Bigin is brimming with features which not only facilitate automation but also simplify every facet of your business operation. Take the first step towards digital transformation! 

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